Baron Bishop Parfums is an esteemed Italian brand that emerged onto the fragrance scene in 2021. With a captivating backstory woven between a mother, Mary Heidrich, and her son, Laszlo Etro, Baron Bishop Parfums represents the culmination of their aromatic encounters and sensory explorations.
From the crisp scent of pine resin permeating the frosty Swiss air to the delicate floral compositions floating from private balconies during Milan’s blooming springtime, each fragrance created by Baron Bishop Parfums is an embodiment of specific olfactory moments.
Inspired by their journeys to exotic destinations like Istanbul’s Spice Bazaar and the serene, coastal beauty of the Balearic Islands, as well as encounters with the enveloping aroma of frankincense in Muscat and the invigorating citrus groves of Central Florida, the Baron Bishop Parfums collection captures the essence of these diverse locales.
At Baron Bishop Parfums, our mission is to establish a connection between the senses of smell and vision, seamlessly bridging the gap between the online and offline world. This connection is brought to life through meticulously formulated fragrances and the art of storytelling.
The brand’s flagship collection, known as The Milano Collection, pays homage to the architectural features that define the identity of Milan. Crafted as oil-based unisex fragrances, this collection consists of five distinctive scents. Each fragrance represents a different aspect of the city’s rich heritage – from its historical roots (Archetype) and aesthetic allure (Huile de Silence), to its vibrant people (Sonder), thriving arts scene (Tempo Rubato), and promising future (Vertical).
Baron Bishop Parfums may be a new player in the fragrance industry, but their impact has been significant. The brand’s exceptional creations were brought to life through collaborations with renowned perfumers such as Ilias Ermenidis, Fabrice Pellegrin, Marie Salamagne, and Nathalie Lorson. With an impressive lineup of five perfumes launched in 2021, Baron Bishop Parfums has quickly established itself as a force to be reckoned with in the world of fragrances.