B’96 is a distinguished brand founded by a passionate team deeply enamored with the art of perfumery. Our vision stemmed from a humble desire to create something extraordinary, and through years of unwavering dedication, we’ve cultivated relationships with the world’s most esteemed perfumery houses. This privileged access to the best perfumers gradually materialized into a remarkable reality. In mid-2018, we embarked on the exciting journey of transforming our ideas into tangible manifestations: intricate perfume briefs, elegant bottle designs, and exquisite packaging concepts took shape.

Amongst countless possibilities, the most exceptional notions began to surface and captivate our senses. Our interactions with perfumers, characterized by thoughtful deliberation and artistic leisure, slowly but surely bore fruit. By the end of 2019, we held in our hands the culmination of these endeavors – a collection of fragrances that we proudly present to you today.

Our ultimate aspiration is to unlock the secrets of perfumery, inviting you into a world brimming with beauty and intrigue. Through our brand, we hope to offer you a glimpse through the keyhole into the perfumer’s laboratory. Our fervent desire is to share our passion and knowledge with you, serving as your trusted guide through the enchanting realm of perfumery.

B’96 stands as a testament to innovation and elegance in the fragrance industry. Our esteemed designer has curated a range of six exclusive perfumes, each launched in 2021. Collaborating with esteemed perfumers Michel Girard, Amandine Galliano, and Bertrand Duchaufour, we’ve carefully crafted fragrances that epitomize sophistication and artistry.