Soraya Bakhtiar’s free-spirited bohemian lifestyle has guided her on a unique and soul-enriching journey. Through her extensive travels and encounters with diverse cultures, she found inspiration to create Azaleo. This brand seamlessly combines her lifelong passion for scents, astrology, spirituality, and adventure. By modernizing the ancient practice of layering fragrant oils, Azaleo’s Voyage Celeste offers the choice to wear them individually or together, allowing for a personalized experience. Azaleo is a brand meant for global citizens worldwide, dedicated to connecting and harmonizing scents with the intangible elements invisible to the naked eye.

Soraya grew up in Switzerland, raised by an Egyptian mother and Iranian father, which exposed her to a rich tapestry of cultures and languages. Upon moving to London a decade ago, she channeled her love for fashion into a blog, providing an outlet for her creative expression. Through this venture, new doors began to open, leading Soraya closer to her lifelong dream of creating perfumes. Her destiny was sealed during a visit to Grasse, the renowned perfume capital of the world, where she met Stéphanie Bakouche. Stéphanie’s expertise and guidance affirmed Soraya’s ambitions and validated her dream. With unwavering confidence in her calling, Azaleo came into fruition, marking the birth of a new fragrance brand.

Azaleo, as a brand, introduced three perfumes in 2020, each crafted with meticulous attention to detail. The mastermind behind these exquisite fragrances is Stephanie Bakouche, a highly skilled perfumer.