Axe is a renowned brand of men’s fragrance products that is part of the distinguished Unilever brand. In major regions such as North America, South America, parts of Europe, and Asia, the brand is recognized as Axe. However, in the United Kingdom, Ireland, and Australia, the same range of products is marketed under the name Lynx.

Having made its debut in 1983, Axe body sprays for men became a significant success after Unilever achieved positive results with their competitively priced collection of women’s body sprays under the Impulse brand. Presently, Axe is successfully marketed across 60 countries and is celebrated as one of the world’s most popular brands in male grooming. The brand primarily focuses on deodorant body sprays. Additionally, new fragrance variants are introduced every year, often accompanied by matching anti-perspirants and body washes. The Axe product range also includes shampoos, hair styling products, and male grooming tools to cater to a broader spectrum of needs.

The brand has garnered a strong following among young men worldwide, partly owing to its provocative marketing campaigns. These campaigns frequently showcase women being irresistibly attracted to or captivated by men wearing Axe products. In 2012, Axe expanded its portfolio by introducing its first fragrance for women, Anarchy for Her.

Notably, the designer AXE boasts an impressive collection of 61 perfumes in their fragrance base. The earliest edition dates back to 1983, while the most recent addition is from 2020. Ann Gottlieb is the talented nose responsible for the creation of these fragrances.