Founded in 1978, Aveda is a renowned company that derives its name from the Sanskrit term meaning “all knowledge.” Headquartered in Minnesota, USA, Aveda is dedicated to manufacturing high-quality beauty products with a primary focus on botanical components. These exceptional products are specifically designed to cater to beauticians and other beauty professionals, who seek to offer their clients an exceptional beauty and skincare experience.

Today, Aveda continues to provide a diverse range of plant-based beauty products for hair and skin. In addition, their trademarked pure-fumes and makeup items are also available, meeting the varied needs of their discerning customers.

Collaborating closely with beauty professionals in spas and salons, Aveda aspires not only to enhance the appearance of their customers but also to make them feel beautiful. Through continuous development of new treatments and premium products, the company has successfully garnered a loyal following among beauticians and consumers alike.

Being a trailblazer in the field of aromatherapy, Aveda has consistently launched innovative products right from its inception. Their unwavering commitment to using botanical essences and embracing environmental responsibility has earned them a stellar reputation, allowing them to establish spas, stores, and beauty concessions across numerous countries. By the 1990s, Aveda had garnered widespread acclaim and had become a beloved brand among women globally. In 1997, it joined the esteemed Estée Lauder Companies family.

Aveda ensures that all their essential oils, including cistus, babassu, lavender, rose, sandalwood, and more, are ethically sourced through fairtrade practices from various regions worldwide. Moreover, the company focuses on providing premium natural ingredients that are both biodegradable and eco-friendly, ensuring they do not harm the delicate balance of the ecosystem. Aveda also proudly embraces a cruelty-free approach, strictly abstaining from conducting animal testing.

Notably, Aveda’s commitment to nature and animals extends to their sustainable packaging practices, as they actively minimize excessive packaging to conserve energy and reduce waste. Furthermore, all their packaging materials are fully recyclable, embodying their dedication to environmental stewardship.

Aveda’s dedication to sustainability is reflected not only in its headquarters but also in its main production facilities, all based in Minnesota, USA. To further boost their eco-friendly initiatives, Aveda has been utilizing wind energy as a renewable source of power since 2007.

In 1980, Aveda expanded its product range to include fragrances, just two years after its inception. The fragrance “Aveda Love” marked the company’s debut in the perfume industry, utilizing natural ingredients. Following its integration into the Estée Lauder Companies, Aveda launched a new generation of trademarked pure-fumes, presenting an array of unique scents. Over the years, Aveda has introduced several perfumes to their fragrance base, with 15 distinct creations by renowned nose Koichi Shiozawa. These fragrances have captivated users worldwide, with their earliest edition originating in 1980 and the most recent in 2008.