Austin Reed is a prestigious British fashion house that was established in 1900 in London. Founded by Austin Leonard Reed, the brand’s first store opened on Fenchurch Street on the 7th of July, 1900. This milestone marked the culmination of years of experience and dedication. Austin Leonard Reed gained invaluable knowledge from his father and further honed his skills by studying at renowned retail establishments in the United States.

Distinguished as the first menswear retailer to specifically target the burgeoning population of London commuters, Austin Reed specialized in ready-to-wear menswear. The 1920s witnessed the brand’s remarkable ascent, propelled by a centennial redevelopment in Regent Street and the subsequent opening of its prestigious flagship store, which stands proudly to this day.

Today, Austin Reed seamlessly integrates timeless values with 21st-century innovation. The brand has successfully evolved from a heritage-led business into a dynamic global group that caters to the modern gentleman, combining both fashion-forward and classically elegant elements. Embracing women’s fashion as well, Austin Reed offers various collections and labels including RED, Cut, 110, and Luxury For Less.

Throughout its illustrious history, Austin Reed has attracted a distinguished clientele that includes notable figures such as Sir Winston Churchill, Elizabeth Taylor, and The Beatles. Moreover, the brand has expanded beyond fashion, with designer Austin Reed introducing two fragrances in 2002 that have become part of our fragrance base.

As a British fashion institution, Austin Reed continues to inspire and captivate with its rich heritage, impeccable craftsmanship, and commitment to remain at the forefront of the industry.