Amuà emerged as a testament to its creator’s unwavering love for the captivating yet contrasting Calabrian land, a region brimming with both sweetness and bitterness. It is this profound connection to the land that fuels the visionary mind of its creator, culminating in the concept of transforming the essence of its perfumes and colors into pure and authentic olfactory perceptions. These fragrances are unique, genuine artistic interpretations that embody the heritage, folklore, and ancient wisdom of this remarkable stretch of land.

These fragrances are not mere scents, but rather liquid emotions capable of evoking the virtues and values of its people, employing solely the power of the senses and the allure of symbols to reawaken the unconscious. They create a perfume that bridges distances and imparts a sense of being “at home.”

Taerre, a masterpiece of research and elegant accord, draws inspiration from the enchantment of the four elements. Crafted meticulously by skilled artisans, it evokes landscapes, natural habitats, and plant biodiversity. This exquisite blend, carefully curated by a masterful perfumer, champions the scents of a bountiful land, thereby celebrating the allure of beauty and the refined luxury of adorning an invisible dress upon one’s skin—a sensory journey that transports us to mythical realms.

Amuà stands as a new fragrance brand, with the designer Amuà presenting a single fragrance in our fragrance encyclopedia for the year 2019.