American Beauty is a prestigious beauty brand that specializes in cosmetics, make-up, and fragrances. Established in 2004, it falls under the umbrella of BeautyBank, a division of Estee Lauder. With a focus on capturing the essence of spirited, glamorous, and approachable American women who value timeless and natural beauty, American Beauty has become synonymous with elegance and sophistication.

Renowned Hollywood actress Ashley Judd has been selected as the face and spokesperson for the brand, embodying all the qualities that American Beauty represents. In addition to this role, Judd is also the brand ambassador for Beloved, an exquisite fragrance line offered by American Beauty. Introduced in 2008, the Beloved fragrance collection includes Beloved Moments, Beloved Red Rose, and Beloved Purple Blossom, all of which have been met with tremendous acclaim.

American Beauty boasts an impressive repertoire of seven perfumes within its fragrance base. The initial fragrance was crafted in 2005, with the most recent addition launched in 2010. These exceptional scents are the result of collaborations between esteemed perfumers Karyn Khoury and Ilias Ermenidis, ensuring that each fragrance embodies the brand’s commitment to excellence and luxury.