Alurent is a reputable health and beauty product manufacturer based in the United States. With a comprehensive range of product lines, we specialize in Fine Fragrances, Anti-Aging Skin Care products, Foundations & Toners, Hair Care products including Shampoos, Conditioners, and Hair Relaxers, as well as Makeup products such as Lipstick, Mascara, and Nail Polish. In addition, we offer a wide selection of Body Care products, including Soaps, Scrubs, Deodorants, and Body Washes.
Established in California in 1978, Alurent has been a key player in the industry for over four decades. Currently, we operate out of two state-of-the-art facilities in Cameron Park, CA and Miami, FL. Our research and development facilities are meticulously designed to meet cGMP compliance standards. Moreover, we take immense pride in being FDA registered and consistently maintaining high inspection standards.
In addition to our flagship brands, namely Alurent, Keratresse, PsoriaCare, Simply Red, Purpl, Colour Matrix, Ebbie & Ivy, Sans Rx, and Natural Alchemist, we also offer contract manufacturing services for renowned retailers, big box stores, and various emerging cosmetic and influencer brands. Our products have gained recognition worldwide and are now available in more than 40 countries.
At the heart of our success lies our esteemed perfumer, Dr. Will Claren, Ph.D. With an extensive background in formulating and developing scents for over 2000 consumer and industrial products, Dr. Claren is truly passionate about the art of perfume. As a result, we are continuously releasing new scents, prioritizing the expansion of our Fine Fragrance collection.
Based in the idyllic Mediterranean climate of Northern California, what sets us apart from other fragrance houses is our dedication to cultivating many of the materials used in our scents. From lavender and jasmine to rosemary, lime, orange, lemon, grapes, gum rockrose (labdanum), and roses, we grow and harvest these botanicals in-house. Our commitment to quality extends to our production methods, as we tincture, distill, ferment, and distill our own alcohol, eliminating the need for artificial denatured diluents in our fragrances. Handcrafted in small batches, our fragrances are meticulously created using the finest essential oils and essences sourced both locally and globally.
Designer Alurent proudly boasts a fragrance base of 14 distinct perfumes. Our fragrance collection spans from our earliest edition created in 1978 to our latest creation in 2022. Spearheaded by the expertise of Dr. Will Claren, each fragrance upholds our commitment to excellence and innovation.
Fuego, an exquisite fragrance for gentlemen, captures the allure of the orient with its fiery and aromatic essence. Crafted by the renowned perfumer Will Claren, this tantalizing scent was unveiled…
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Caviar, a captivating fragrance by Alurent, is an exquisite blend of amber and woody notes designed for both women and men. Launched in 2020, this fragrance was skillfully crafted by…
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Caviar by Alurent embodies the essence of an Amber Woody fragrance, carefully crafted to appeal to both men and women. First introduced to the market in 2020, this fragrance was…
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Decorum, created by Alurent, is an exceptional amber fragrance crafted for the sophisticated gentleman. It made its debut in 2021 under the masterful guidance of renowned perfumer, Will Claren. The…
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Decorum, crafted by Alurent, is an exceptional amber fragrance meticulously designed for the discerning gentleman. Its exquisite formulation was introduced to the fragrance market in 2021, captivating fragrance enthusiasts ever…
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Folio, crafted by Alurent, is an exquisite leather fragrance specially designed for men with refined tastes. Its captivating essence was introduced to the world in the year 2017. The creative…
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Folio by Alurent is an exquisite fragrance that caters specifically to the refined tastes of men. Its debut in 2017 marked a milestone in the realm of leather scents. Crafted…
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Séduire by Alurent represents an exquisite amber fragrance designed specifically for women. Introduced in the year 2022, Séduire embodies a captivating essence that tantalizes the senses. Crafted by the talented…
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Séduire by Alurent is an exquisite amber fragrance crafted exclusively for women. Delighting the senses with its alluring composition, this fragrance is a remarkable addition to the world of perfumery.…
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Bay Rum, crafted by Alurent, is an exquisite Aromatic Fougere fragrance specifically tailored for gentlemen. Originally introduced to the world in 1978, this remarkable fragrance was skillfully developed by the…
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Graphite, a fragrance by Alurent, is a sophisticated scent designed for both women and men. Its launch took place in the year 2019, and the mastermind behind this exquisite fragrance…
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Khus, created by the esteemed perfumer Will Claren, is an exquisite fragrance that falls under the Woody Aromatic category, designed to be enjoyed by both women and men. This captivating…
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Graphite, created by Alurent, is a sophisticated leather fragrance designed for both women and men. Its exquisite blend of notes entices the senses and leaves a lasting impression. Introduced in…
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Elixir, a captivating fragrance created by Alurent, embodies the perfect blend of citrus and gourmand notes, appealing to both women and men. Introduced in 2018, this olfactory masterpiece was skillfully…
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Affogatto, created by Alurent, is an exquisite Aromatic Fougere fragrance meticulously formulated for the discerning gentleman. Originally introduced in 1999, this enchanting scent was expertly crafted by the talented perfumer,…
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