Adidas is a renowned German athletic shoe and apparel brand that was established in 1948 by Adolph “Adi” Dassler. The company name is derived from a fusion of “Adi” and “Dassler.” Additionally, it is commonly known as an acronym for “All Day I Dream About Sport.”
One of the most recognizable symbols associated with Adidas is its distinctive three-bar logo, which is prominently featured on their clothing and merchandise. Interestingly, this logo was initially utilized by a Finnish apparel company called Karhu Sports. In 1951, Adidas acquired the logo from Karhu, solidifying its association with the brand.
Adolph Dassler’s interest in the production of athletic footwear was sparked upon his return from World War I. Together with his brother, they began manufacturing shoes in their mother’s laundry business. These shoes first gained recognition in the 1928 Olympics, as they were the pioneering athletic footwear to incorporate studs and spikes. Notably, Lina Radke-Batschauer, a women’s 800M competitor, secured a gold medal while wearing these innovative shoes.
The Dassler brothers further enhanced their brand’s reputation in 1936 when they personally traveled to the Berlin Olympics to showcase their footwear. There, they convinced the renowned American athlete Jesse Owens to try their shoes, effectively marking the first instance of sponsoring an African-American athlete. Owens’ remarkable achievement of winning four gold medals further catapulted the Dassler brand into the global spotlight, resulting in widespread demand for their shoes among athletes worldwide.
However, following World War II, tensions between the Dassler brothers escalated and led to the dissolution of the Dassler Brothers Shoe Factory. Adolph and Rudolf Dassler went on to establish rival shoe companies, with Rudolf founding Puma, another prominent athletic shoe manufacturer based in Herzogenaurach, while Adolph registered Adidas as a company in 1949.
Over time, Adidas solidified its reputation as a leading shoe manufacturer, providing footwear for winning athletes and successful sports teams in various notable victories. For example, Adidas played a pivotal role in Germany’s historic 1954 World Cup triumph over Hungary, a moment referred to as the “Miracle of Bern.” It was during this game that players wore football shoes with removable studs for the very first time.
Expanding beyond track and field and football, Adidas began producing shoes for tennis, golf, boxing (including boots specifically designed for Muhammad Ali), and various other sports. The company even developed an early version of a “shower shoe” in response to athletes’ requests for a convenient rubber slip-on to wear in the locker room. Several of Adidas’ enduring styles, such as the Samba, the Adilette, and the Superstar, have remained in production for over four decades.
In 1960, Adidas expanded its product line to include athletic apparel, and three years later, it diversified further by introducing athletic equipment, including footballs. Since 1970, Adidas-branded balls have been the official choice for all major football events.
Although founder Adolph Dassler passed away in 1978, the legacy of Adidas continued under the leadership of his wife Käthe and son Horst. However, tragedy struck in 1987 when Horst unexpectedly passed away. In 1989, Adidas AG transitioned into a corporation, and that same year, the company was acquired by French businessman Bernard Tapie. Subsequently, it was sold to Robert Louis-Dreyfus in 1993. Under Dreyfus’ guidance, Adidas underwent significant expansion through the acquisition and divestment of multiple sports and athletic companies. In 2006, Adidas added the renowned Reebok brand to its portfolio.
Today, Adidas AG operates under various brand names, including Adidas, Reebok, Taylor-Made Adidas Golf Company, and Rockport. In 1985, Adidas formed a partnership with Coty to produce a line of fragrances. Their fragrances have met with considerable success in the male market, and Adidas-branded fragrances and body care products are available in more than 82 countries worldwide. These fragrances often feature a sporty name and are presented in bottles with a corresponding design. As of now, Designer Adidas has released 79 perfumes, with the earliest edition created in 1990 and the most recent launch in 2023. The fragrances were created in collaboration with esteemed perfumers, including Ursula Wandel, Alain Astori, Jean-Pierre Mary, Martine Pallix, Nathalie Lorson, Jean-Pierre Bethouart, Jacques Huclier, Philippe Bousseton, Benoist Lapouza, Quest, Sabine De Tscharner, Harry Fremont, Philippe Roques, Maurice Roucel, Olivier Pescheux, Hernan Fígoli, and Carine Boin.
Adidas Sport STRK For Him is a distinctive woody aromatic fragrance designed exclusively for men. Introduced in 2019, this fragrance demonstrates a unique blend of notes that exude both freshness…
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Adidas Deep Energy by Adidas is a sophisticated fragrance designed for the modern man. Combining woody and aromatic notes, this scent is the perfect choice for those who appreciate a…
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Adidas 3 Extreme Pour Elle, crafted by Adidas, exudes an alluring combination of amber and floral notes that captivate the senses of women. Esteemed perfumer Ursula Wandel has masterfully created…
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Unlock For Her by Adidas is an exquisite fragrance specially designed for women. This Floral Fruity Gourmand scent was introduced to the market in 2019, captivating the senses with its…
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Adidas Deep Energy is a fragrance specifically curated for the modern man, showcasing a captivating blend of woody and aromatic notes. This sophisticated scent is carefully crafted to provide a…
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Adventure by Adidas is an invigorating Aromatic Fougere fragrance designed exclusively for men. This captivating scent was first introduced in 1992 and continues to captivate wearers with its distinct character…
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Unlock For Her by Adidas is an exquisite fragrance crafted specifically for women. This floral fruity gourmand scent was introduced to the market in 2019. The perfume opens with a…
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Adidas Reis, a creation of Adidas, is an exquisite Aromatic Fougere fragrance designed exclusively for men. This fragrance was unveiled in the year 2013, having gained acclaim for its exceptional…
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Adidas Fresh Vibes by Adidas is a captivating Floral Aquatic fragrance created specifically for women. This enchanting scent was introduced in 2004, showcasing a perfect blend of luscious notes. The…
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The Adidas UEFA Champions League Edition by Adidas is a captivating fragrance designed with men in mind. Introduced in 2014, this distinctive scent falls under the Woody Aromatic category. It…
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Adventure by Adidas is an esteemed Aromatic Fougere fragrance designed exclusively for men. This captivating scent was introduced to the market in 1992, presenting a carefully curated blend of invigorating…
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Adidas Woman Fitness Fresh by Adidas is an exquisite fragrance crafted specifically for women who value their well-being. This invigorating scent belongs to the Aromatic Green olfactory family and was…
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Adidas Ice Dive, produced by Adidas, is an exquisite Aromatic Spicy fragrance specially crafted for men. This remarkable scent made its grand debut in the year 2001, a testament to…
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Fruity Rhythm, a fragrance for women, is a captivating blend of floral and fruity notes brought to you by Adidas. This exquisite scent was first introduced to the world in…
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Adidas 3 Women, created by the renowned fragrance house Adidas, is a captivating floral scent designed specifically for women. Its debut into the market dates back to 2003, making it…
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The Adidas UEFA Champions League Edition crafted by Adidas presents a captivating fragrance curated specifically for men. Unveiled in 2014, this distinctive scent falls in the woody aromatic olfactory category.…
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Born Original for Her, created by Adidas, is a captivating Floral Fruity fragrance designed exclusively for women. This exquisite scent was first introduced in 2015, captivating the senses of women…
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Adidas Ice Dive, crafted by Adidas, is a captivating and invigorating fragrance designed specifically for men. Initially introduced to the market in 2001, this aromatic and spicy scent leaves a…
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Fruity Rhythm by Adidas is a captivating fragrance for women that falls under the Floral Fruity category. This exquisite perfume was introduced to the market in 2008, perfectly timed to…
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Adidas Urban Spice, an exquisite fragrance created by Adidas, offers a luxurious blend of woody and aromatic notes, specifically designed for discerning gentlemen. Originally introduced to the market in 2003,…
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Adidas 3 Women, created by the renowned fragrance designer Ursula Wandel, is a captivating floral fragrance specifically designed for women. With its debut in 2003, this exquisite scent was crafted…
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Adidas Classic Blue by Adidas is an exquisite fragrance for men that belongs to the aromatic fougere family. This scent opens with a refreshing blend of lavender, bergamot, lemon, and…
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Adidas Extreme Power for men, created by the renowned brand Adidas, is a captivating Woody Aromatic fragrance that embodies sophistication and strength. It made its debut in the year 2012,…
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Adidas Originals pour Femme by Adidas is an exquisite floral fragrance created specifically for women. It was introduced to the market in the year 2006, captivating the hearts of many.…
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Fizzy Energy by Adidas is an exquisite Floral Fruity fragrance created specifically for women. This enchanting scent was introduced to the market in 2012, captivating the senses of discerning perfume…
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Adidas Adrenaline is an exquisite fragrance specifically designed for women. Introduced to the market in 2004, this exceptional perfume by Adidas offers a captivating scent that resonates with the modern…
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Adidas Sport CHRG For Him, an offering by Adidas, is an invigorating woody aromatic fragrance designed exclusively for men. This remarkable scent was introduced in 2019, captivating the senses with…
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Adidas Originals by Adidas is an invigorating fragrance tailored for the modern man. With its blend of aromatic and fruity notes, it captivates the senses and leaves a lasting impression.…
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Born Original for Him by Adidas is a sophisticated Woody Aromatic fragrance specifically designed for men. It was first introduced to the market in the year 2015. This exquisite scent…
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Adidas presents Get Ready! For Him, a captivating Woody Aromatic fragrance tailor-made for the modern man. Introduced in 2014, this exquisite scent was masterfully crafted by renowned perfumer Jacques Huclier.…
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