Adidas is a renowned German athletic shoe and apparel brand that was established in 1948 by Adolph “Adi” Dassler. The company name is derived from a fusion of “Adi” and “Dassler.” Additionally, it is commonly known as an acronym for “All Day I Dream About Sport.”
One of the most recognizable symbols associated with Adidas is its distinctive three-bar logo, which is prominently featured on their clothing and merchandise. Interestingly, this logo was initially utilized by a Finnish apparel company called Karhu Sports. In 1951, Adidas acquired the logo from Karhu, solidifying its association with the brand.
Adolph Dassler’s interest in the production of athletic footwear was sparked upon his return from World War I. Together with his brother, they began manufacturing shoes in their mother’s laundry business. These shoes first gained recognition in the 1928 Olympics, as they were the pioneering athletic footwear to incorporate studs and spikes. Notably, Lina Radke-Batschauer, a women’s 800M competitor, secured a gold medal while wearing these innovative shoes.
The Dassler brothers further enhanced their brand’s reputation in 1936 when they personally traveled to the Berlin Olympics to showcase their footwear. There, they convinced the renowned American athlete Jesse Owens to try their shoes, effectively marking the first instance of sponsoring an African-American athlete. Owens’ remarkable achievement of winning four gold medals further catapulted the Dassler brand into the global spotlight, resulting in widespread demand for their shoes among athletes worldwide.
However, following World War II, tensions between the Dassler brothers escalated and led to the dissolution of the Dassler Brothers Shoe Factory. Adolph and Rudolf Dassler went on to establish rival shoe companies, with Rudolf founding Puma, another prominent athletic shoe manufacturer based in Herzogenaurach, while Adolph registered Adidas as a company in 1949.
Over time, Adidas solidified its reputation as a leading shoe manufacturer, providing footwear for winning athletes and successful sports teams in various notable victories. For example, Adidas played a pivotal role in Germany’s historic 1954 World Cup triumph over Hungary, a moment referred to as the “Miracle of Bern.” It was during this game that players wore football shoes with removable studs for the very first time.
Expanding beyond track and field and football, Adidas began producing shoes for tennis, golf, boxing (including boots specifically designed for Muhammad Ali), and various other sports. The company even developed an early version of a “shower shoe” in response to athletes’ requests for a convenient rubber slip-on to wear in the locker room. Several of Adidas’ enduring styles, such as the Samba, the Adilette, and the Superstar, have remained in production for over four decades.
In 1960, Adidas expanded its product line to include athletic apparel, and three years later, it diversified further by introducing athletic equipment, including footballs. Since 1970, Adidas-branded balls have been the official choice for all major football events.
Although founder Adolph Dassler passed away in 1978, the legacy of Adidas continued under the leadership of his wife Käthe and son Horst. However, tragedy struck in 1987 when Horst unexpectedly passed away. In 1989, Adidas AG transitioned into a corporation, and that same year, the company was acquired by French businessman Bernard Tapie. Subsequently, it was sold to Robert Louis-Dreyfus in 1993. Under Dreyfus’ guidance, Adidas underwent significant expansion through the acquisition and divestment of multiple sports and athletic companies. In 2006, Adidas added the renowned Reebok brand to its portfolio.
Today, Adidas AG operates under various brand names, including Adidas, Reebok, Taylor-Made Adidas Golf Company, and Rockport. In 1985, Adidas formed a partnership with Coty to produce a line of fragrances. Their fragrances have met with considerable success in the male market, and Adidas-branded fragrances and body care products are available in more than 82 countries worldwide. These fragrances often feature a sporty name and are presented in bottles with a corresponding design. As of now, Designer Adidas has released 79 perfumes, with the earliest edition created in 1990 and the most recent launch in 2023. The fragrances were created in collaboration with esteemed perfumers, including Ursula Wandel, Alain Astori, Jean-Pierre Mary, Martine Pallix, Nathalie Lorson, Jean-Pierre Bethouart, Jacques Huclier, Philippe Bousseton, Benoist Lapouza, Quest, Sabine De Tscharner, Harry Fremont, Philippe Roques, Maurice Roucel, Olivier Pescheux, Hernan FÃgoli, and Carine Boin.
Natural Vitality by Adidas is an exquisite floral aquatic fragrance specially crafted for women. This delightful scent was introduced in 2008, created by the talented nose of Maurice Roucel. The…
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Adidas Game Spirit by Adidas is an exquisite Amber Woody fragrance designed specifically for men. Its inception dates back to the year 2004, when it was introduced to the market.…
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The Adidas UEFA Best Of The Best, created by Adidas, is an exquisite aromatic fragrance designed specifically for men. This remarkable scent is a recent addition to the fragrance industry,…
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Energy Game by Adidas is an exquisite floral fragrance specifically crafted for women. Bursting into the market in 2008, it instantly captured the hearts of fragrance enthusiasts. The top notes…
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The UEFA Champions League Star Edition by Adidas exudes a captivating, woody aromatic essence specifically designed for the modern man. This fragrance made its debut in the year 2016, coinciding…
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Adidas 3 Frozen, created by Adidas, is an exquisite fragrance designed for the modern gentlemen. With its distinctive Aromatic Green composition, this scent is truly remarkable.
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Adidas Blue Challenge, created by the renowned brand Adidas, is a remarkable fragrance designed exclusively for men. With its invigorating citrus notes, Adidas Blue Challenge captures the essence of freshness…
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Born Original Today Pour Lui, crafted by Adidas, is an invigorating citrus fragrance designed specifically for men. This one-of-a-kind scent made its debut in 2017, captivating enthusiasts with its distinctive…
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Adidas Moves 0:01 Moment of Truth, an exquisite fragrance for men, exudes a captivating blend of aromatic and spicy notes. This remarkable scent was first introduced to the market in…
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Tropical Passion, a fragrance by Adidas, embodies the essence of a Floral Fruity scent designed exclusively for women. This captivating fragrance made its debut in 2008, showcasing a harmonious blend…
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Tropical Passion, crafted by Adidas, is an exquisite fragrance for women that belongs to the Floral Fruity family. This captivating scent made its debut in 2008, showcasing a harmonious blend…
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Fair Play, a fragrance for men by Adidas, exudes a captivating blend of woody and aromatic notes. This sophisticated scent was introduced to the market in 2008, showcasing its timeless…
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Fair Play, produced by the esteemed brand Adidas, presents a captivating Woody Aromatic fragrance exclusively designed for men. This exceptional fragrance made its grand debut in the year 2008.
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Unlock For Him by Adidas is a sophisticated fragrance crafted specifically for men. Introduced in 2019, this scent showcases a captivating blend of woody and spicy notes. At the top,…
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Adidas Moves Pulse Him by Adidas is an exquisite fragrance designed specifically for men, characterized by its woody aromatic composition. This captivating scent was introduced to the market in 2010,…
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Adidas Moves Pulse Him by Adidas is a sophisticated woody aromatic fragrance designed exclusively for men. This captivating scent was introduced to the market in 2010, with the intention of…
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Adidas 3 Extreme Pour Lui, developed by renowned perfumer Alain Astori in 2004, is an exquisite Amber Woody fragrance created exclusively for men by the prestigious brand Adidas. The meticulously…
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Adidas 3 Extreme Pour Lui, created by renowned perfumer Alain Astori, is a sophisticated amber woody fragrance designed specifically for men. Released in 2004, this captivating scent offers a refreshing…
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Adidas Pure Energy is a sophisticated fragrance designed exclusively for men. Released in 2007, this unique scent combines floral, woody, and musk notes to create an invigorating olfactory experience. The…
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Happy Game by Adidas is an exquisite Floral Fruity fragrance specifically designed for women. This captivating scent was introduced to the market in 2011, making it a relatively recent addition…
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Happy Game, brought to you by Adidas, is a delightful Floral Fruity fragrance designed specifically for women. This exquisite scent made its debut in the year 2011, captivating the senses…
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The UEFA Champions League Dare Edition by Adidas is an exquisite fragrance designed exclusively for men. Released in 2019, this unique Citrus Aromatic scent captures the essence of daring and…
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The UEFA Champions League Dare Edition by Adidas is an exquisite fragrance designed specifically for men who appreciate the finer things in life. Launched in 2019, this unique scent is…
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Adidas Floral Dream, developed by renowned perfumers Nathalie Lorson and Jean-Pierre Bethouart, is a captivating and elegant amber floral fragrance designed specifically for women. Introduced to the market in 2004,…
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Adidas Fresh Escape, created by the renowned fragrance designer Olivier Pescheux, is a captivating Floral Fruity scent specifically crafted for women. Introduced to the market in 2010, this perfume exudes…
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Adidas Fresh Escape, created by Olivier Pescheux, is a Floral Fruity fragrance designed exclusively for women. Its captivating blend of scents was first introduced to the market in 2010. The…
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The Adidas UEFA Victory Edition, crafted exclusively for men, is a sophisticated fragrance that belongs to the Woody Aromatic fragrance family. First introduced in 2019, this exceptional scent was meticulously…
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Adidas Dynamic Pulse, a remarkable fragrance exclusively designed for men, was introduced by Adidas in the year 1997. This invigorating scent encompasses a dynamic blend of aromatic notes that exude…
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Adidas Dynamic Pulse, developed by the renowned Adidas brand, is a remarkable fragrance crafted exclusively for men. This invigorating scent made its debut in 1997, captivating individuals worldwide with its…
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Adidas 3 Extreme Pour Elle, developed by Adidas, is an exquisite Amber Floral fragrance designed exclusively for women. Masterfully crafted by perfumer Ursula Wandel, this fragrance opens with the invigorating…
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